Launching A Startup: When Do I Need To Start Coding?

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You have an idea for a startup but have very little money and no coding expertise. You’ve come to the right place. There are so many services out there that can allow you to launch your startup with minimal cost and little technical expertise. But how to know which ones are right? And what steps should you take before knowing when to code? I’ve outlined the steps you should take before writing one line of code.

  1. Wireframes/Mockups
    You need more than an idea on the back of a napkin before you start coding or hire somebody else. Wireframes are a great way to get your idea out of your head and easily communicated to others. Wireframes are low-fidelity sketches or drawings and can be done in a notebook or on a whiteboard. To make your wireframes digitally presentable we recommend POP or Flinto. But there are also many more out there. Feel free to explore.If you’re looking for services that offer more hi-fidelity output that is presentable for clients and offers a lot more functionality we suggest Invision.
  2. Get Interest
    If you’re launching a startup, hopefully you’ve told all your friends, family and social networks. You’ll need a place to direct them to when they ask where they can learn more. Do you need to code a website now? NO. Create a barebones website with Wix, Squarespace, Weebly, WordPress, or Populr. All of them require no coding to get up and running. If you want to be an all-star, add a sign-up form to capture visitors to notify them of when your startup goes live. You can embed a Wufoo form or even link to a Google Doc Form if that is easier for you.How do you know if people are visiting your site? Be sure to install Google Analytics.
  3. Paying Customer
    If you have gotten somebody to pay for the service your startup provides, I think it’s safe to start coding. However, there is no shame in keeping the process manual until you get more paying customers than you can handle.If you haven’t gotten somebody to pay, GET THEM TO PAY. Having your friends say your idea is awesome is much different than them handing you their credit card. Getting payment is the ultimate validation that your idea is worthwhile.Collect payments on-the-go with Square, embed a payment form with Stripe or sell your digital product with Gumroad. Make money before coding!

If any of these recommendations seem to advantageous for you, feel free to DM me on Twitter or leave a comment below and I’d be happy to walk you through it. We’re here to make your business successful.

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