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I found an interesting article at Wired Magazine that discusses people who for one reason or another choose to be 'UnGoogleables' . I found this to be an interesting concept, especially because of the clients that we interact with who want to be as 'Googleable' as possible. I think it's a concept that not many in our industry think about. Most of us think about how to get our companies or our clients to the top of the Google lists, not off of them completely.