Click-to-Donate
Pay per click, cost per impression, return of investment(ROI), and conversion rates are some typical buzzwords you will hear while devising an online advertising strategy. Add Click-to-Donate to that list. This is not new but a reemerging trend from the late 1990s. Click-to-donate provide users the ability to give back to the cause of their choice.
Advertiser's can reap the benefits from creating positively associated relationships. These relationships create and appease the social awareness that prospective consumer may be looking for. The hard part is what goes on in the boardroom where these advertising/marketing decisions are made. "How much are we spending and What is our ROI?" These questions arise from the lack of concrete returns.
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