content
Writing Content? Think Brief.
Content is king, right?
It takes great content to both 1) optimize your website for high organic rankings on search engines, and 2) communicate the concept and benefit of your business to your web traffic.
Great content is keyword-focused, frequent, and direct. It’s also brief – probably even more brief than you’d want to assume.
This study on web usability highlights some startling facts for those long-winded writers among us (myself included):
