marketing
No it's not personal but at least its not spam
You know what I am talking about - all those email lists you have signed up for but you never read them. You even have a separate email account just for that. You had to get those offers for that weekend trip to Las Vegas you will never have enough time to go to or for some reason you wanted to get alerts when a friend posts a survey on your Facebook page as it happens.
Click-to-Donate
Pay per click, cost per impression, return of investment(ROI), and conversion rates are some typical buzzwords you will hear while devising an online advertising strategy. Add Click-to-Donate to that list. This is not new but a reemerging trend from the late 1990s. Click-to-donate provide users the ability to give back to the cause of their choice.
The New ROI: Return On Influence
Chris Brogan, co-founder of PodCamp and Julien Smith, a podcaster in Canada write an interesting manifesto about a new kind of economics on the web: Trust.
Voting from a Marketing Perspective
I have never considered voting as marketing. After reading Seth Godin's Lessons on Voting, we do vote with our wallet, our time, our commitment to the messages that compel us to act.
- Voting is free.
- Some people really like to vote. It builds a connection for them.
- A big part of voting are the senior citizens who sit at the desk when you walk in to vote. Surely we could figure out how to vote without so many paid poll workers, but it makes it better.
- Other people have a real problem with voting, probably involving the act of taking responsibility.
Viral Advertising from HEMA Department Stores
Here's a very interesting way to interact with customers from HEMA, a Dutch company that sells consumer goods. HEMA operates 56 stores in Belgium and 9 in Germany.
This advertisement is a good way to showcase its wares, while providing a viral way to promote its business. Turn your speakers on and click the link below to watch the advertisement (safe for work).
