centre{source} interactive strategies

ROI

The New ROI: Return On Influence

Posted by kwoo @ 03/07/2008

Chris Brogan, co-founder of PodCamp and Julien Smith, a podcaster in Canada write an interesting manifesto about a new kind of economics on the web: Trust.

discuss your project

{ latest blog posts }

Doctrine officially supported by symfony

06-16-2008

A few weeks ago on the symfony blog, Fabien announced that as of symfony 1.1, Doctrine is officially supported. The documentation will slowly be updated and converted from Propel to Doctrine.
{read more}
No it's not personal but at least its not spam

05-19-2008

You know what I am talking about - all those email lists you have signed up for but you never read them. You even have a separate email account just for that. You had to get those offers for that weekend trip to Las Vegas you will never have enough time to go to or for some reason you wanted to get alerts when a friend posts a survey on your Facebook page as it happens.
{read more}
Ready for Interactive? Take a Tour 2.0

05-16-2008

I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers. (Yes!) They start to understand that people are starting to spend more of their free time on the web than in front of most other media. (Bingo!) They learn that people are more familiar with how to use a search engine than they ever were with setting a VCR clock. (Huzzah!)
{read more}
Click-to-Donate

05-16-2008

Pay per click, cost per impression, return of investment(ROI), and conversion rates are some typical buzzwords you will hear while devising an online advertising strategy. Add Click-to-Donate to that list. This is not new but a reemerging trend from the late 1990s. Click-to-donate provide users the ability to give back to the cause of their choice.
{read more}

{ go to full blog }

centre{source}

INTERACTIVE STRATEGIES

ROI

The New ROI: Return On Influence

discuss your project

{ latest blog posts }

Doctrine officially supported by symfony

06-16-2008

No it's not personal but at least its not spam

05-19-2008

Ready for Interactive? Take a Tour 2.0

05-16-2008

Click-to-Donate

05-16-2008