Since we've been doing more strategy, it has become more and more necessary to formalize our 'ramp up' process for new strategists. Our strategist typically herald from the marketing side of the world & combine their knowledge with practical elements of technology. This dual-combo makes for a powerful strategist.
However, there is a BIG difference in doing one interactive project during a marketing career & actually being a qualified Interactive Strategist. As such, we put together "homework" for our planners and strategists to answer that at least give them some basic familiarity into combining traditional business with the world of interactivity. Here are the questions we ask...
Please answer the following questions to your satisfaction:
1. Why are analytics important. Give examples (beyond the obvious) of how people could use Analytics to serve a business purpose of sales, marketing, and/or operations.
2. What are three ways, beyond basic text, companies can use the Internet to enhance their sales efforts?
3. What is all the buzz about Web 2.0 and why is everyone buzzing?
4. Give three reasons why Social sites have experienced such a boom in the last 5 years.
5. Explain the significance of the terms listed below. Also, list three existing services/examples for each:
- Video Sharing
- Microblogging
- Social Bookmarking
- Blogging
- RSS Aggregation
- XML/RDF Feeds
- Analytics (skip the importance since you answered #1)
- image Sharing
- Mash ups
- Content Management System
- PHP Framework
- Grid / Scalable Computing (hint: Amazon S3/EC2)
6. What is Web 3.0 and why is it important?