centre{source}

Goodwill Industries of Middle TN

interactive strategy and Goodwill Industries Website

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• 3rd Party Integration

  The global aspect of having an Internet presence requires connectivity with partnership companies, suppliers, customers, and real time industry data. The vital need to have seamless integration across firewalls and program API’s in a unified IT infrastructure is paramount to compete in today’s economy.

  centre{source} has extensive experience in customization of websites using 3rd party integration solutions. From payment processing, to news feeds, automated translations, forums, live chats, shopping carts, billing solutions, project management, and time tracking solutions, we have the experience and know how using services such as Amazon, Half.com, eBay, PayPal, Shift4, Commission Junction, FedEx, and eNom.

  centre{source} can provide expert consultation on the best options for integration of these 3rd party integration services.

• CMS Implementation

  A content management system (CMS) is a database that authors, stores, and delivers content. Having a CMS allows greater access and flexibility for a client’s management of assets especially inside of complex websites or intranet development. All of the content in a CMS implementation such as text, graphics, video, and other assets resides in this central repository. This system allows clients to add and edit their own website content, without reliance on a 3rd party to make quick updates.

  During the CMS implementation, the centre{source} team will install and test the software, ensure that page layouts are setup properly, migrate all content, and train authors on the ongoing use and deployment of workflow rules and security settings. And unlike other agencies, we do not charge ongoing licensing fees.

• CSS Breakdown

  centre{source} utilizes Cascading Style Sheets (CSS) for your web presence. This extremely powerful language allows our design developers to make use of CSS to control the style and layout of multiple Web pages all at once to describe how documents are presented on screen. Some of the CSS benefits include: full support in almost all browsers and the ability to define custom styles and classes that allows greater focus on designing the layout of a site.

  We can take any traditional HTML web site and by applying a CSS breakdown of the site, the external style sheet saves both space and bandwidth. By using CSS on your web pages, they will load faster. People are not simply willing to wait more than 5 seconds to view your message!

• Custom Development

  centre{source} specializes in solving often-complex development for all types of websites using an open source environment. By utilizing open source toolsets and appropriate technologies, there is much greater flexibility and scalability such as updating an eCommerce site’s various categories and products.

  When our clients want to apply specific modifications to their custom web sites, the changes are easy to implement based on our choice of toolsets. The tools we use for custom development such as SVN, Trac, symfony, Doctrine, Ruby on Rails, and Drupal permits a cost effective core to deliver dependable back-end functionality. Using proprietary software options or building applications from scratch is expensive with maintenance contracts and time consuming regular updates.

  centre{source} eliminates the worry of website maintenance by allowing our clients to have total and complete control over their website while reducing significant costs of maintaining proprietary systems.

• Enterprise Applications

  An important strategy for reaching and developing relationships with your customers and suppliers is use of enterprise tools and applications for a complete customer relationship management (CRM) solution. Integrating professional enterprise applications such as Salesforce, Sugar CRM, Moodle, Website Alive, Google Apps, or Drupal into your backend systems provides a competitive advantage to fully engage your workforce and clients.

  Whether you’re providing eLearning courses on demand, interacting with prospects via live chat, deploying content via news feeds, or collaborating with clients across continents, centre{source} understands the techniques and methodologies for integrating these enterprise systems.

  We can transform your online presence to provide a responsive use of your website as a effective asset rather than one large business headache.

• Execution Planning

  At centre{source}, our execution planning allows all the business and technical requirements for a successful online presence to be documented effectively. Our designers and developers are proficient at taking a proactive approach in preparing for any problems with a plan to solve those issues. We recognize that execution planning is essential for businesses that rely on the Web as their revenue stream.

  Execution planning includes design mapping, application engineering, and database architecture. The result of execution planning is the Project Plan. By having a compilation of identified needs and recommendations, the centre{source} execution planning process provides the critical path for your online business success.

• Flash Design

  As a Macromedia Flash Design studio since 2003, we are highly proficient at integrating technical and creative presentations to capture the imagination of a website's audience. centre{source} is your choice for all of your Flash based multimedia needs. Our clients recognize us for excelling at each stage in multimedia production from strong concept development, to planning, animation, and technical integration services.

  Whether you have a large or small project of varying complexity, from corporate presentations, educational to entertainment web sites, to games or navigation banners, centre{source} is your complete Flash design studio.

• Functional Analysis

  We create interactive marketing strategies that are working 24/7 on behalf of our clients. With the multitude of choices presented to prospects on the Internet today, it is critical to have an online presence that delivers an outstanding customer experience. Containing relevant content, easy online shopping, or compelling offers, a functioning interactive presence on the web is your key to success by providing lasting value to the customer.

  Our experienced web designers and architects specialize in creating sophisticated, yet simple interfaces based on extensive input from our clients. With a centre{source} functional analysis, we ask the tough questions that are overlooked. They include determination of your target audience(s), your business objectives, your preferences and frustrations when using other sites. With this critical information at hand, we can design and develop an interactive strategy that sets the right tone, builds consensus, stimulates the desired response, and generates a favorable response that sets your web presence apart from your competition.

• Graphic Design

  At centre{source}, we make a tremendous investment in understanding and helping businesses generate a strong presence on the web. Our involved process of conceptualization, planning, modeling, and execution plays a pivotal role for a winning graphic design.

  We create clean, and simple graphic designs (with a strong dose of creativity), while keeping a long-term success strategy in mind. Great graphic design should always communicate a positive message, solidify your brand, and stimulate the desired response for your services or products that sets your web presence apart from your competition.

  At centre{source}, we provide graphic designs that communicate your message and tell your unique stories.

• Interactive Strategy

  An online interactive strategy fosters communication with a call to action for engagement among your guests visiting your web site. The centre{source} team of project planners and web designers carefully examines and implements a precise interactive strategy by listening, researching, and calibrating your needs for results.

  For every decision involving your online presence, there is a strategic purpose that needs a clear, concise and compelling focus for your objectives. Together, we’ll think through what our recommended deliverables means for you - your brand, budget, customers, prospects, competition, and market. Our focus is defining an interactive strategy for your long-term success.

• Usability

  With the web, there are multiple opportunities to make an unpleasant impression that are lasting. centre{source} adheres to standard web usability guidelines to eliminate those impressions that drive visitors away to your competition.

  At centre{source}, our on-staff web usability engineer will craft your custom interactive site with easy-to-follow navigation with relevant presentations and graphics. Fast loading pages combined with organized content based on your audience’s needs will result in what all companies seek after: customer loyalty.

  centre{source} can convert your web site into a valuable and interactive resource that resonates with your audience for lasting and loyal impressions.